Digital Marketing Specialist

This role is responsible for planning, executing, and optimizing digital marketing campaigns that promote Educourse.id's products and brand across multiple online channels. Day-to-day tasks include managing social media accounts, creating and scheduling content, monitoring campaign performance, and analyzing data to improve reach and engagement. The Digital Marketing Specialist will collaborate with internal teams to align messaging, support lead generation for school partnerships, and ensure consistent brand presence across digital touchpoints. The role also involves staying current with digital marketing trends and recommending new strategies to reach prospective learners and partners.

• Strong skills in Digital Marketing and Online Marketing to plan and execute effective campaigns. • Proficiency in Social Media Marketing to manage, grow, and engage audiences across key platforms. • Ability to use Web Analytics tools to track performance, interpret data, and optimize campaigns. • Excellent Communication skills to collaborate with teams, create compelling messages, and engage stakeholders. • Experience with content creation for digital channels (e.g., social posts, ads, email campaigns) is beneficial. • Familiarity with SEO/SEM, paid advertising, and marketing automation tools is an advantage. • Detail-oriented, data-driven, and able to work independently in a fast-paced environment. • Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. • Interest in education technology, STEAM learning, and future skills development is highly valued.