Lamaran Ditutup
Posisi ini tidak lagi menerima lamaran.
Digital Marketing Specialist (Google Ads & SEO)
Tentang kami
Informasi penting tentang perusahaan, misi, dan budaya kami
Gambaran Perusahaan
Karma Group is an award-winning international private members club and lifestyle brand offering extraordinary experiences in the world’s most beautiful locations. The company is headed by Chairman and Founder, John Spence, a former Ernst & Young Entrepreneur of the Year Australia and member of the judging panel for the Ernst & Young World Entrepreneur of the Year. Among his numerous other accolades, John was honoured with the Edward P. Bass Honorary Fellowship at YALE University in 2013 & 2019 in the School of Architecture, marking the first time YALE has extended this to the same person more than once. Karma Group has developed multiple resorts and currently owns and operates 41 resorts in 13 countries, including Cambodia, Egypt, France, Germany, Greece, Italy, India, Indonesia, Maldives, Spain, Thailand, UK, and Vietnam. Karma Group has an outstanding track record in adapting swiftly and effectively to the changing travel and hospitality landscape to ensure the best possible outcomes for the company, owners, members and guests.
Misi
We Create Experience
Budaya
In Karma Group, we value Honesty, Service, Integrity, Professionalism and Continuity.
Deskripsi Pekerjaan
We are looking for a Google Ads & SEO Lead Generation Specialist who is highly focused on performance and results. This role is ideal for someone who understands how to generate high-quality leads (not ecommerce) through well-structured Google Ads campaigns, strong keyword intent, and optimized landing pages. You will be responsible for owning the entire lead generation funnel, from keyword research to conversion tracking and lead optimization. Key Responsibilities: 1. Build, manage, and optimize Google Ads Search campaigns focused on lead generation. 2. Conduct in-depth keyword research based on search intent and local markets. 3. Write high-converting search ad copy aligned with landing pages. 4. Set up and manage conversion tracking (GA4, Google Tag Manager, form tracking, call tracking). 5. Optimize campaigns based on Cost Per Lead (CPL) and lead quality. 6. Improve Quality Score, ad relevance, and landing page performance. 7. Collaborate on or manage landing page optimization and CRO. 8. Implement basic on-page SEO for local service and lead generation pages. 9. Analyze performance data and provide actionable insights and recommendations.
Persyaratan
Required Skills & Experience: 1. Strong hands-on experience with Google Ads Search for lead generation (non-ecommerce). 2. Proven ability to build local or on-island lead generation campaigns from scratch. 3. Deep understanding of keyword intent, match types, and search behavior. 4. Experience optimizing campaigns based on CPL and conversion quality. 5. Solid understanding of Quality Score, landing page relevance, and CRO principles. 6. Experience managing the full funnel: keyword → ad → landing page → lead Ability to work independently with minimal supervision. Qualifications: 1. Minimum 2 years of hands-on experience managing Google Ads for lead generation. 2. Proven experience working with local or service-based businesses (tourism, hospitality, real estate, clinics, rehabilitation centers, etc.). 3. Demonstrated track record of generating consistent leads at a profitable CPL. 4. Ability to share real campaign examples and results (CPL, lead volume, niche). Nice to Have: 1. Experience in tourism, island, or destination markets. 2. Familiarity with WhatsApp-based or CRM lead follow-up systems. 3. Experience using landing page builders (WordPress, Webflow, Framer).
Informasi Perusahaan
Lamaran telah berakhir
Posisi ini tidak lagi menerima lamaran baru.